Six FFM classes were recorded last week. Four of them had someone on camera, and those four produced eight clips. Monday Mastermind produced three more posts on its own, one carousel per topic the members submitted. Nothing extra was filmed and nobody was asked to do anything differently. Below is what those recordings become: a week of posts, the days they go out, what the feed looks like with them in it, the carousels to swipe through, and the clips themselves, ready to watch.
Eleven posts. Eight clips, two from each class that had a camera on, landing on the same weekday the class was taught while the topic is still live in the room. Then Monday's three mastermind topics go out as carousels on Tuesday, Thursday and Saturday.
Two slots a day, 9:30 in the morning and 2:30 in the afternoon. Every clip goes to Instagram Reels, TikTok, YouTube Shorts and Facebook, and on Instagram each one posts as a Collab with the speaker so it lands on their feed too.
Left is the FFM grid as it stands today. Right is the same grid with this week's clips and carousels added. Nothing gets replaced. The clips fill the gaps between announcements, so the account has something to say on the days there is no event to promote.
The nine most recent posts, pinned ones aside.
Nine posts, every one of them a graphic. Event promos, class announcements and a leaderboard. Nothing that shows anyone teaching.
The same feed, with this week's clips and carousels woven in.
Teaching sitting between the announcements, five clips and two carousels across these nine tiles, each one a reason for someone who has never heard of FFM to stop scrolling. The announcements keep going out exactly as they do now.
Monday Mastermind runs on questions the members send in ahead of time, and three of them get answered on the call. Each one becomes a carousel: the question on the cover, the room's answers through the middle, one ask at the end. They go out Tuesday, Thursday and Saturday, so the class keeps paying out all week instead of ending at 11am Monday. Swipe any of them.
Monday's call gets watched end to end on my side and written up into three posts, with the judgment calls made as I go. The people who answered are named, the member who asked never is, and no commission numbers land on a slide. Nobody at FFM has to pick a topic, write a caption or sign off on anything.
Here is one clip, Kyle on open houses, cut three ways. Same words, same timing, three looks. All three go out to people who do not follow FFM yet, so nothing repeats on the main feed, and whichever one holds attention longest is the one that goes wide.
Cut from last week's recordings. Press play on any of them.
Six classes, one week, no extra filming and nothing added to anyone's plate. The same thing happens every week whether or not anyone clips it.